Welcome to BONZE LURES...

The home of quality game-fishing lures, clothing and accessories. Designed in New Zealand by captain Graeme 'Bonze' Fleet, two-time winner of the prestigious Billfish Foundation Award (2008 and 2009). Our lures have been tested in the harshest and best marlin fishing destinations around the globe, including Cape Verde and the Azores.

The results gained by using BONZE LURES speak for themselves - producing some of the best results and biggest catches around the world. We are proud that these lures are widely used and highly respected in elite fishing circles.

Tight lines,

Lures

The design of every lure in the BONZE lure range has evolved from many years of research and development in New Zealand and under the tutelage of some of the master lure-makers from around the globe...

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Clothing

The Bonze clothing range has evolved from a desire to create funky and functional offshore and onshore gear for the bluewater lifestyle. This includes tee-shirts, hoodies, board-shorts, caps and visors...

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Accessories

The BONZE accessories range will keep all your BONZE lures rigged and ready to go. From custom lure bags to keep your BONZE lures stored and well protected, through to custom hook rigs to keep your lures...

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