Custom Lures

Imagine a lure in your own head and skirt colors, with your name on it! We have produced custom lures for the coveted Bermuda Triple Crown Billfish Championship and the prestigious West Coast Fishing Club in Panama. Our custom lures are not a stock item and take a little longer to manufacture…..but they are certainly worth the wait.

See examples in our Instagram gallery.

1. Choose a lure.

Find your favorite lure from our Signature Series range and select the 'Custom' option eg: 'Bruiser Custom'.


Rated up to 30lb.


Rated from 30lb-80lb.


Rated from 80lb-130lb.

Extra Heavy

Rated for 130lb and above.

2. Complete your order.

Complete your order as normal and proceed to checkout when ready.

3. Tell us your requirements.

Reply to the order confirmation email in your inbox, and tell us:

  1. Your preferred skirt color (eg: Agent, Brasilia etc) plus
  2. Any instructions, examples or logos etc that you'd like us to use in your design.

4. Let us work our magic.

As these are not a stock item they take a little longer to manufacture, but they are certainly worth the wait!

100% Handmade

All Bonze Lures are handcrafted from premium urethane resin, for a quality, durable finish.

UV Technology

Our skirts are blended with the latest UV Technology for maximum luminosity and visibility.

'How To' Guides

Improve your hook-up rate with our free online fishing tips and guides on our Videos/Tutorials page.